To accomplish that, Zipcar has recently invested $500,000 in an online reservation system and an upgraded data network.
#Zipcar ann arbor drivers#
The company's goal is to attract drivers who may not be tech-savvy, but who are receptive to Zipcar as gas and parking costs rise and environmental concerns surrounding car ownership grow. Two-thirds are aged 21 to 35, although Zipcar says its demographic is expanding to include more middle-aged customers. More than 90 percent of members have college degrees. Zipcar's demographic is hardly middle America. The company's only sizable rival, Seattle-based Flexcar, has at least 35,000 members - the company last year stopped disclosing membership growth figures. The company counts 85,000 members who pay fees starting at $7.50 per hour and $56 per day to book vehicles ranging from Mini Coopers to sport utility vehicles parked in urban neighborhoods. "This is all about mainstreaming," Scott Griffith, chief executive of Cambridge-based Zipcar, said in an interview.Ĭar-sharing remains a niche phenomenon in a country with more than 200 million vehicles. It's also increasingly stationing cars outside cities' dense centers, hoping to reach prospective customers on the periphery. The car-sharing service plans to disclose today that it's revamping its reservation and fleet management systems - moves Zipcar is taking to support expansion into Europe and other markets beyond the 13 states and Canadian provinces where it now operates.
![zipcar ann arbor zipcar ann arbor](https://thumbs.dreamstime.com/b/zipcar-samochodowy-wynajem-i-udzielenie-firma-przy-dnia-czasem-137583430.jpg)
believes it has the know-how to leap beyond its customer base of tech-savvy twenty- and thirtysomethings in big US cities.
![zipcar ann arbor zipcar ann arbor](https://i.kinja-img.com/gawker-media/image/upload/c_fill,f_auto,fl_progressive,g_center,h_675,pg_1,q_80,w_1200/b11zvymng7evzjdptuyj.jpg)
After nearly seven years of getting strangers to share cars for a few hours at a time, Zipcar Inc.